How to Add Tags to YouTube Videos & Why They’re Important


In the vast sea of content on YouTube, standing out and reaching your target audience can be a challenge. This is where video tags come into play. Tags are like digital breadcrumbs that guide viewers to your content. In this guide, we’ll delve into the significance of adding tags to your YouTube videos and provide step-by-step instructions on how to do it right.

The Power of Video Tags:

Understanding the Role of Tags

Video tags are descriptive keywords or phrases that provide context to your content. These tags help YouTube’s algorithm understand what your video is about, making it easier to categorize and recommend to relevant viewers.

Improved Searchability

Think of tags as search hooks. When a user enters a search query related to your video’s content, well-chosen tags increase the likelihood of your video appearing in the search results. This directly boosts your video’s discoverability.

Enhancing Audience Reach

Tags also play a crucial role in expanding your video’s reach. By adding relevant and trending tags, you increase the chances of your video being recommended to viewers watching similar content.

Building a Niche Audience

Precise tags cater to a specific audience interested in your content’s niche. This helps you attract dedicated viewers who are more likely to engage with your videos, subscribe to your channel, and become long-term fans.

  • How to Add Tags to Your YouTube Videos:

Step 1: Uploading Your Video

After creating and editing your video, head to your YouTube channel and click on the “Upload” button. Select the video you want to upload from your device.

Step 2: Basic Video Information

In the following window, you’ll be prompted to fill in basic information about your video. This includes the title, description, and tags. Focus on the “Tags” section for now.

Step 3: Choosing the Right Tags

Select tags that accurately represent your video’s content. Include a mix of specific and broader tags. For instance, if your video is a tutorial on painting landscapes, use tags like “landscape painting tutorial,” “art tutorial,” and “painting techniques.”

Step 4: Utilizing YouTube’s Autocomplete

As you type tags, YouTube’s autocomplete feature suggests popular and relevant tags. Utilize these suggestions to enhance your video’s visibility.

Step 5: Adding LSI Keywords

LSI (Latent Semantic Indexing) keywords are related terms that give more context to your video. For example, if your main tag is “fitness tips,” LSI keywords could be “workout routines” and “healthy lifestyle.”

Step 6: Tag Placement

Place the most important and relevant tags at the beginning of your list. YouTube gives more weight to these early tags in its algorithm.

Step 7: Limit the Number of Tags

While YouTube allows up to 500 characters for tags, it’s better to focus on quality over quantity. Aim for around 5-15 well-chosen tags.

Step 8: Save Changes and Publish

Once you’re satisfied with your tags, save your changes and proceed with publishing your video. Your video is now armed with effective tags to attract the right audience.


In the competitive landscape of YouTube, utilizing every available tool to boost your video’s visibility is essential. Tags act as powerful signposts that guide viewers to your content. By understanding the significance of tags and using them strategically, you can expand your audience reach, engage with dedicated viewers, and make your mark in the YouTube community.

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